ACV Cleansing Rinse. Strip down to your natural state with ACID WASH. Designed to cleanse without removing oils or color, this rinse also softens hair, calms the scalp and adds dramatic shine. Regular use strengthens hair. Wet hair. Using the bottle tip, gently squeeze the Apple Cider Vinegar Cleansing Rinse directly onto scalp. Massage into hair and scalp and leave in 1-3 minutes. Rinse thoroughly. Can also be used as a substitute for shampoo, or for conditioner for co-wash users.